INCREASING SELF CONFIDENCE OF ENTRY LEVEL SMALL & MEDIUM ENTERPRISES (SMEs) IN GADING KULON, DONOKERTO, TURI, SLEMAN
Ratna Purnama Sari*), Rosalia Indriyati Saptatiningsih**) *)Accounting, FE **) PPKN, FKIP Universitas PGRI Yogyakarta ratnaps@upy.ac.id
ABSTRACT
Small and Medium Enterprises (SMEs) known as a simple organization which organized by limited people and limited resources. Due to their limitation, a package of effort for them must be simultanously done especially in building their self confidence. The aim of this event is to motivate an entry level of SME’s in Gading Kulon, Donokerto, Turi, Sleman who established their organization in a short time and has a high level of hesitation in running their business. By grouping them into a small team, a focus group discussion built to find their problems in Marketing Mix scheme. The result shows that by giving them motivation after understanding their own product characteristics, the level of self confidence has increased
Key Words: SMEs, self confidence, motivation, marketing mix
Download full text: PDF
Leave a Reply